We’re a family of hat makers and dream makers with a legacy built on unconventional ideas and foolish pursuits in order to move people forward. We believe in encouraging people to be seen and heard because everyone deserves to matter.
Superdry is built on style. We celebrate unique and independent style through our brands: Original & Vintage, Studios, CODE, Superdry X and Performance Sport. We’re always inspired by the spirit of adventure and crafting premium products sustainably.
Original & Vintage
The soul of the brand
Our story is built on the love of provenance and respect for the maker. Original & Vintage goes back to our roots: the thrift stores of London, the heritage style of America, our ever-obsessive attention to detail and craftsmanship. Laid-back, unique, iconic, this is the home of our brand.
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