The Wash:

• Stay Black is a clean and sharp black that will stay pitch black for at least 20 home washes
• Tonal topstithcing
• Stealth black shank button and signature neuw fob ring
• Painted black rivets
• 99% Premium Organic Cotton 1% Elastane

The Stretch:

• Made from cotton and a small percentage of elastane stretch
• Designed to embody the authentic vintage look and feel of rigid denim, but with the comfort of a worn in pair of jeans
• If you prefer your jean snug, buy slightly smaller than your ideal fit
• Comfort stretch jeans will ease with wear

The brainchild of three friends from Stockholm and Melbourne, Neuw was founded in 2009 as an independent, modern denim brand that puts cultural integrity over profit. Paying homage to Neuwlandstraat, Brussels - where Creative Director and Cofounder Pär Lundqvist had lived and began to alter denim pieces from his vintage collection - Neuw fuses sombre Nordic design with a more casual Melbourne aesthetic inspired by the trio's love of contemporary music, art, and vintage design.

Referencing personal archives of denim dating back over 100 years, Neuw is dedicated to curating the best fits, fabrics, and finishes, and applying a traditional approach to pattern-making and tailoring to design expertly crafted, long-lasting denim, that sculpts to your body and gets better with every wear. The hero of each collection are modern jeans with keen attention to detail, fit, and workmanship, as well as exclusive collaborations with emerging and established artists, designers, and musicians. Today Neuw is one of the world's few owner-operated denim brands whose seasonal collections have grown to include a premium selection of apparel for men and women, available global in Neuw stores and premium retailers.