This product is part of our commitment to use Fairtrade Sourced Cotton. Under the Fairtrade Sourced Cotton model, the quantity of cotton required for products using this Mark is sourced, traded and audited on Fairtrade terms so that Fairtrade cotton farmers receive the Fairtrade Minimum Price and the additional Premium. The cotton may be mixed with non‐certified cotton on a mass balance basis.

HOW IT STARTED

White Stuff started life in 1985. Our ski-loving founders, George and Sean, had the idea of selling T-shirts to fund their stays in the French Alps (the "white stuff" is snow, in case you were wondering). 

We love originality. We celebrate creativity. We believe in being yourself, always. Even if -- especially if -- that makes you come across a little differently from everyone else. We think life's too short not to waste some time every now and then. To go off piste and explore the scenery along the way. To get lost in the details. The little things that make life interesting.

It's not just about selling clothes. It's about putting in the effort so that the things we make are built to last, and feel special enough to wear season after season. And we try to do the right thing by the planet and its people. To not take too much and to give a little back. We're committed to using lower impact materials and processes to make our clothes. And we monitor our supply chains to make sure that everyone is treated fairly. We know there's much more to be done. And we're always trying to be better.